Dajo Pottery Limited

Development, Stories 30/10/2013 by Akaafele

The International Multi Award Winning ceramic Industry, was founded in 1987 by Levi OBem Yakubu in Makurdi Benue State, Nigeria, and incorporated in Nigeria May 1990 with RC Number 149117.

Motto:

Excellence Sustained

Goal:

Dajo Pottery Ltd aims to be recognized as an excellent brand in local, national, regional and global ceramic markets. It seeks to be a household name whose products and services are appreciated because of their excellence and fordable quality.

Mission:

To create and sustain excellent ceramic and allied products and services that are available at a fordable cost in all accessible markets and to develop the ceramic arts, sciences and technologies as positive tools of local economic empowerment and contributors to national prosperity.

Dajo Pottery combines the best of the pottery tradition of several generations with contemporary techniques with the integration of the most current technology of the industry to create works of spectacular and unique appeal that t in most comfortably with todays lifestyle. In accordance with companys motto of Excellence Sustained, Dajo Pottery Ltd ensures a happy combination of aesthetic utility in its wide range of products for its varied clientele that cuts across the socio-economic spectrum of the population. These include:

1. Flower Vases

Assorted ower vases include the African Queen, the D and G series and gure 8 vases.

2. Kitchenware

These include lidded casseroles, chicken brick, cereal bowls, dessert bowls and tea/co ffee sets as well as water and juice pitchers; platters of various sizes, colors and shapes for everyday use around the household.

3. Lamp stands

These include aesthetic pieces such as the African drum, the virgin of the Benue whose exotic shapes and hues add unique color and character to a room.

4. Digital murals (photo tiles) – Dajo Pottery is one of a select few places in the world that
uses cutting edge digital technology to ingrain permanent images on ceramic tiles to create a permanent historical or artistic illustrations on doors or walls of buildings.

5. African Art Icons

Modern ceramic renderings of ancient African artistic icons such as the terracotta artefacts of the NOK and the bronze sculptures of Benin provide artistic space for communication through the ages.

Other achievements/Services NDE and Vocational training

Since the inception of the National Directorate of Employment Program in 1987, Dajo Pottery has been in the vanguard of training people under the National Open Apprenticeship Program of the Directorate. More than 265 trainees have so far bene ted from the training o ffered at Dajo Pottery. Several of the trainees have over the years been retained by Dajo Pottery. Some have since established their own pottery industries, while others are gainfully employed in other potteries across the country.

The Nigerian Army

The Nigerian Army Rehabilitation and Resettlement Scheme, has over the years also benefited from the training o ffered at Dajo Pottery by sending its people to acquire skills at the industry before retirement.

United Nations Development Programme, UNDP

Dajo Pottery Ltd is actively involved in the Training of Apprentices under the UNDP Small and Medium Enterprises Program. In December 1997, the rst set of 10 apprentices of this program graduated. Five have been employed at Dajo Pottery while the other ve have since set up their individual potteries.

Industrial Training Fund, ITF

Nigerian Universities, Polytechnics and Colleges of Education also benefit immensely from the quality training o ered at Dajo Pottery under Students Industrial Works Experience Scheme (SI-WES) of the ITF. Since 1988, more than 350 from these institutions have been trained at Dajo Pottery. They have continued to bene t till date on a pro bono basis.

Dajo Clay Academy

This is the one legacy the Proprietor Mr. Levi Yakubu cant wait to leave for generations after him. He always invokes the Biblical sayin, freely I received, freely Ill give. In order to complement the quality of Education in our tertiary institutions in Nigeria, especially by addressing the rather unfortunately widening gap in the acquisition and practical application of skills, Dajo Pottery Ltd has sought and obtained approval from the Agency for Adult and Non-formal Education to establish the Dajo Clay Academy. The rst of its kind in Nigeria to be established by a private Pottery industry, this Academy will focus on the training and retraining of trainers and practitioners in the industry in order to share new and indigenous knowledge and practical skills as well as promote the cross fertilization of ideas for the growth of the industry in Nigeria.

Synergy and Collaboration

Dajo Pottery Ltd seeks collaboration with reputable operators in the hospitality, educational and performing arts institutions to create synergy that will lead to further development of its area of operation as a tourist destination that can bring added value and economic empowerment to the local communities in line with its mission.

Aqua Culture

Dajo Pottery Industry is located on a 10 hectare piece of land on Km 5 Gboko road, Makurdi, the Benue State capital in central Nigeria. This piece of land accounts for one of the best and nest ball clay deposits in the world. This environmentally friendly company manually excavates and processes their ball clay requirement right on this site. The craters that have developed over the years through these activities have been turned into fish ponds and stocked with assorted cat sh and tilapia species. This has created an additional source of income for the company and more jobs for the neighbourhood.

Anthill Ceramic Industry of Gboko

These two establishments have distinguished themselves in the field of ceramic wares and have featured at various trade fairs in Nigeria. Dajo Pottery Industry is also a training centre for hobby, mature, professional and Industrial Ceramics.

Services and partnership

Public lectures

Mr. Yakubu, the president of Dajo Pottery gives public lectures on the art, science and technology of pottery to colleagues in the ceramic and related industries on lessons learn in developing a world class ceramic industry from the scratch using almost 100% raw materials in relatively rural environment.

Seminars and Special Presentations

Dajo Pottery Ltd conducts seminars and special pre-sentations for educational institutions at the secondary and tertiary levels as well as for public enlightenment purposes within the community.

Consultancy

Dajo Pottery Ltd may be commissioned by governments and corporate to carry out the development and implementation of special ceramic projects.

Special Commissions

Because of its unique combination of art and industry, Dajo may also be commissioned to carry out speci c works for special historical and commemorative occasions.

Partnerships

Dajo Pottery Ltd seeks investment and marketing partners for the expansion of its production lines and services and for the extension of market outlets for its products inside and outside Nigeria. The company also seeks partnership in the area of tourism, recreation and resort development around its core artistic and marble-ceramic manufacturing business. Specific expressions of interest can be initiated by making contact with us and we will be most pleased to respond promptly.

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